For your customers to find you, your business has to have a brand that sets you apart. Whether you’re just starting your company or looking to grow and expand, figuring out the best way to position and present your business is probably on your mind. Branding strategically can help you acquire the right customer base at the right time, but how? And with all of the other marketing decisions you may be worried about, why should branding be at the top of your list? Here are a few reasons to put branding at the forefront of your marketing efforts.