Key Optimizations Every Website Needs

August 8, 2017

By simply having a website, you’re already more visible to potential customers than the businesses without one. But not all websites are created equal, and an inadequate one may even hurt your chances of getting a sale. There are a few things that every website needs to be the converting machine your business requires. Although different websites are made with different end-results in mind, it’s good to incorporate many of these components from the start. Does your website follow these best practices?

Contact Forms

When a potential client lands on your website and wants more information, how will they find it? Do you have a newsletter, a daytime phone number, or an email address? If a visitor can’t find what they need, has questions, or wants to work with you, there should be an easy path for them to contact you. If you’re busy running a business, it can be time consuming to get multiple calls and emails a day but having contact forms on your site allows you to gather the information you need and respond to messages when it’s convenient for you.

Responsive Design

Over half of all traffic to your website is mobile and that’s only expected to increase. With so many people carrying mini computers in their pockets and looking for your products and services on the go, it’s vital to prioritize your website to be mobile friendly. By having a responsive website that can adapt to all screens, you’ll let your customers see all you have to offer in the palm of their hand.

SEO (Search Engine Optimization)

Having a website that is Search Engine Optimized is key in this ever-growing technological world. Search engines use complex algorithms to decide which websites rank higher in search, and by optimizing your content, your potential customers will be able to find you easier. For example, just including the keywords your clients are searching for in your website copy could boost your rankings.

Your website doesn’t have to be perfect; none of them are. But by incorporating a few key components, your site will be doing its job and earning its keep.

Expect accelerated changes in the way technology will shape your business in 2024.

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